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Tasmanian Breath of Fresh Air Film Festival

2020 | Television and Online Commercial  | 30 sec

Director | Writer | Co-Producer | Editor : Daniel James

Co-Producer: Rogan Brown

Cinematography: Richard Williams

Cast: Ella Watkins, Anne Cordiner, Adam Ransley

The Brief:

The Breath of Fresh Air Film Festival (BOFA) is a Tasmanian film festival aimed at bringing people together to tell stories that inspire positive change.  The Festival celebrated its 10th anniversary in 2020. BOFA is a festival of "Great stories, inspiring ideas, food and wine, conversations... and fun” but wanted to expand their audience to involve a younger demographic through their #WhatsYourBOFA social media campaign.

The Problem and Required Outcome:

The goals were to visually reflect the festival’s values while also attracting a younger generation of filmmakers to present their work and attend the festival.

The Creative Solution:

The focus was on creating three narrative-driven concepts built on distinct characters representing the age demographic which BOFA aimed to attract.


Each concept focused on a ‘time in a life’ moment of three protagonists:

  • a passionate young filmmaker seeking an audience for her film (searching for ideas),

  • a millennial writer caught up in the rat race desperate for a new perspective (searching for inspiration), and

  • a semi-retired woman, looking to make new friends (searching for connection).


Each character wants to make a change in their lives. The possibility of change occurs when a red carpet appears out of nowhere. As each character follows the carpet, through various Tasmanian landscapes, they connect with others who have followed the red carpet, and finally arrive at a BOFA “red carpet event”. The stories of each of these characters are narrated through voice-over to give context. 

The Result:

The campaign was originally to feature three fifteen-second commercials for television broadcast (one for each character) and a thirty-second web commercial spot (involving all three characters).  Due to budgetary constraints, it was decided to create a single thirty-second commercial that visually communicated a message of ‘connecting together’.

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SeedLab Tasmania

Client: Mcmahon MEdia

2019 | Corporate Video | 3.36min


Producer: McMahon Media

Videography: Daniel James

Seedlab Tasmania is a unique incubator focused on Tasmanian food, drink, agri-food and agri-tourism startup businesses. Seedlab provides access to a proven training programme and commercial experts to support businesses and help them start, scale and grow.

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Paralyzed in Paradise

2019 | Documentary  | 9.37min 

Director | Producer | Editor : Joyce Vasta

Cinematography: Daniel James

Paralyzed ​in ​Paradise is a student documentary film, shot ​​in​ ​Fiji​ ​that​ ​focused on​ ​sea​ ​cucumber​ ​fishermen​ ​who​ ​are​ ​paralyzed​ ​from​ ​the​ ​waist​ ​down​ ​because​ ​of​ ​extensive deep​ ​sea​ ​diving.​ 

Hydro Tasmania - recreational Grounds

Client: Hydro Tasmania 

2019 | Corporate Video  | 2.38min 

Editor | Voice Over: Daniel James

Daniel assisted Hydro Tasmania in the editing and providing the voiceover.

Beast Camp

Client: JCP Youth

2019 | Social media Video

Videographer | Editor: Daniel James

Daniel provided videography and editing services on a series of online promotional videos for northern tasmanian youth organisation JCP Youth. The video showcases the BEAST CAMP program, designed to empower and motivate disadvantaged youths. The videos aim to capture the essence of the personal journey all participants take as part of the course.

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The Way to St. JameS, Cygnet 2019

Client: The way to St. James, Cygnet

2019 | Social Media Video

Videographer | Editor: Daniel James

Daniel covered the The Way to St. James, Cygnet pilgrimage from Mountain River to Cygnet in Tasmania over a two day period. Event organisers asked Daniel to showcase the event with a focus on highlighting the individual stories of people of religious and non-religious faith.

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Issac's Gift

Client: make Runs Maxi

2019 | Social Media Video | 

Videographer | Editor: Daniel James 

Make Runs Maxi is a registered not-for-profit charity. We aim to give people a sense of purpose and fulfilment, while also trying to decrease negative consequences surrounding our social and emotional health and well-being, i.e. suicide, depression, anxiety and all other mental health and well-being issues.

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Client: Devils Brewery Tasmania

2018 | Social Media Video | 1.06min

Videographer | Editor: Daniel James

Devils Brewery commissioned Daniel to create a social media video on the subject of ''Collaboration'. He travelled with head brewer David Tottle to the north of Tasmania, documenting this collaboration with Morrison Brewery.